Agency: The Manahan Group
Creative: Mtn Craft
Client: Leadership WV Class of 2018
Format: Social Media
4 x 2018 ADDY Awards – Two silver awards, a Judges Choice award, and the People’s Choice award.
The #ChooseWV video campaign was a real highlight of 2018 for Mtn Craft. With a shoot spanning multiple days in beautiful locations throughout Marion, Monongalia, Cabell, Kanawha, Tucker, Brooke, Fayette, and Taylor counties, the campaign espouses a message of hope and inspiration to remind people both home and abroad to choose West Virginia for work, family, and life.
The 2018 Leadership WV class was the catalyst for the campaign and it was their initial vision and fundraising that led to the video and the campaign website which was developed by The Manahan Group in Charleston, WV. There were many collaborators and instrumental figures involved in making the video happen such of Rachel Dyer, Steven Keith, and George Manahan, however the people of WV, the beauty of WV, and the promise of a bright future were the primary sources of inspiration.