Creative: Mtn Craft
Client: Tygart Valley United Way

Format: TV and Social Media

Our goal with this campaign was to communicate some hard truths relating to food insecurity in our state. We chose to design our creative around the idea of a perfect meal—something worth taking a picture of and sharing with your friends online. While most of us can relate to these moments in our everyday lives, it’s a privilege that is not afforded to everyone. We all likely have neighbors or acquaintances that can not afford to regularly stock the pantry with nutritious food. Each time you indulge in a balanced, healthy, or fancy meal, we’re hoping that you’ll remember those that are less fortunate—and that there are things we can all do to help!

Behind the Scenes