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We have a process. It works.

80% of the work that goes into making a film happens not on the day of the shoot, but in the days and weeks leading up to the shoot and the post-production process that follows. These additional processes are usually somewhat hidden to the client and viewer, so this page is our attempt to summarize the process that we go through with client work.

If you approach us about making a film for you, then it’s possible that you may already have certain story elements in mind. It’s also possible that you don’t quite know what you want. Either way, engaging with our process usually means that we’ll walk away from our initial meeting with ideas already flowing and a clear direction.

So… what does this process look like?

This stage of production is where all of the planning happens. Make no mistake about it… showing up to a shoot without a plan can sometimes result in a pretty good video. When that happens, it’s a lucky accident. With a plan, however, success is more assured. The editorial process should be about assembling carefully crafted pieces. It does not need to be a situation where you are crossing your fingers hoping to cover up mistakes and oversights made in other stages of production. There’s a saying about polishing a turd that comes to mind…

Pre-production includes all communications between us and a client that happens prior to a shoot. It also includes, but is not limited to, the following:

Story Development










We discuss budget as early in the process as possible. We are often asked “What does a 30 second spot cost?” The answer to that question is “$0, or $5 Million, but probably somewhere in-between.” There are many factors that determine the cost of a production. There are endless hours of labor that go unseen and then of course many that are seen, and then props, actors, locations, rental equipment, and other things that can influence a budget. At the end of the day, defining your budget range will help us create pitches for ideas that you can afford instead of wasting our time and yours by overshooting the mark. Knowing your budget range allows us to confidently produce a film at or under your budget. If we can’t produce the film you want for your budget, then we’ll let you know. We’ll go back to the drawing board or recommend getting quotes from other companies. We offer a premium product at an affordable price, but we can’t please everyone and we also have standards that we refuse to lower, so we aren’t always the right fit. We’ll be honest up-front when that seems to be the case.

Usually, we’ll leave our first meeting having found the answers to these questions:

  • What is your story?
  • Who are the stake-holders?
  • Who are the people that need to sign off on ideas/edits?
  • Who is in charge of the budget?
  • What is your budget range?
  • What are the deliverables desired?
  • What is your wish-list for the production?
  • Who is creating the main concept/script?

We’ll give ourselves a deadline to get back to you with our pitch and add a date to the calendar for us to have a follow-up meeting or call about how to go forward with the project. Once we have a green light, we’ll move towards refining our concept/script and head into production.

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